Headings also help users if they get lost on a page. Headings (,, ,, and ) should tell the readers and search engines what the paragraphs/sections are about and show a logical hierarchy of the content. Just as the headings of a printed work make it easier to find information, the headings of a web page make it easier for both visitors and search engine crawlers to understand and parse your content. Here are some common website elements that impact both SEO and user experience. Both share a common goal of giving users the best experience. Think of the partnership of SEO and UX this way: SEO targets search engines, and UX targets your website’s visitors. How easy is your site to navigate? Do you have quality content that makes visitors want to stay and engage? Is your site secure, fast and mobile-friendly? This new reality means that elements of user experience (UX) have been rolled into SEO best practices.
Oh, if only it were that simple today! Now, Google (and the other search engines) literally take hundreds of factors into account when determining which pages rank high in search engine results pages (SERPs). You stuffed a page full of keywords, and you ranked number one.
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