Zooming out, adoption of privacy tech is growing for a number of reasons. Since then they’ve actually baked this functionality into ProtonMail (as a feature called Import Assistant), rather than needing to download a separate app.
The company’s Import-Export app - to help users transfer messages so they can make the switch from another webmail provider - exited beta back in November. Other tweaks to the updated ProtonMail interface include redesigned keyboard shortcuts which the company says makes it easier to check messages and quick filters to sort mails by read or unread status. The company also offers a VPN service, although it’s worth emphasizing that while Proton’s pledge is that it doesn’t track users’ web browsing, the service architecture of VPNs is different so there’s no technical “zero access” guarantee here, as there is with Proton’s other products.Ī difference of color in the icons Proton displays in the app switcher - where Mail, Calendar and Drive are colored purple like its wider brand livery and only the VPN is tinted green - is perhaps intended to represent that distinction. Its business model is to monetize via paying users - who it says are subsidizing the free tier of its tools. Proton has also been busy building out a suite of productivity tools which it can cross-promote to webmail users, using the same privacy promise as its sales pitch (it talks about offering an “encrypted ecosystem”).Īnd while ProtonMail is a freemium product, which can be a red flag for digital privacy, Proton’s business has the credibility of always having had privacy engineering at its core. Its new look (see screenshot gallery below) is really just a cherry on the cake of that underlying end-to-end encryption - but as usage of its product continues to step up it’s necessarily paying more attention to design and user interface details… ProtonMail’s full integration of PGP, for example, makes the gold standard of E2E encryption invisibly accessible to a mainstream internet user, providing them with a technical guarantee that it cannot poke around in their stuff. Last month the Swiss company officially announced passing 50 million users globally, as it turned seven years old. Over those years privacy tech has come a long way in terms of usability - which in turn has helped drive adoption. End-to-end encrypted email service ProtonMail has refreshed its design, updating with a cleaner look and a more customizable user interface - including the ability to pick from a bunch of themes (dark and contrasting versions are both in the mix).
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